Digital Advertisement spending in the UK is on the rise-and quite steeply to boot. According to a report released this week, digital advertising is on track to surpass £6bn this year with advertising budgets rising up by 17.5% over the first 6 months this year to more than £3bn-a record high.
This latest staggering figure equates to £10 per person per month for every UK internet user (in which there are 46.1 million which do so). The rise shows a trend in which will do much to trouble traditionalists that are not willing to embrace the digital values of the internet. Even outside of media consumption, the rise in business profiling and dealings on the internet has risen tremendously. So, with such emphasis and focus on digital advertising in the UK, where does that leave physical sectors, industries and business as we know it?
One of the big game changers through digitalisation is the way in which we socialise. The ways in which we socialise on the social media sites include the ways in which we interact with businesses and do our dealings. Look at the phenomenal success of twitter and linked in which have in no small part added a new dimension to business in social media. Linked In, a B2B network is a central platform of its own merit.
Digital Advertising versus Physical Advertising
With more people using the internet daily to conduct their own searches on the search engines, what does this mean for advertising? The majority of digital advertising still goes into the paid for search engine ads-around £1.8bn to be exact. This notion happens to coincide with the state of the print industry at this moment in time. While print advertising has certainly been a hallmark for businesses for a long time, digital advertising represents a new change in direction for business advertisers in which optimises convenience and accessibility over manufacturing costs.
Digital advertising is certainly as polarising as physical advertising. Digital advertising can enhance the visibility of websites across multiple digital channels. Internet use focuses on visual aspects which will grab and appeal to website users. It is certainly an important platform for website businesses to operate on. From social media to general internet consumption, there is always the chance that a business can appeal directly to someone through the internet.
Categories : Advertising, Digital Marketing