Innovations in Mobile Gaming

26 10 2015

As mobile phones has improved, so has the experience of using them. While it used to be a mobile phone was limited to sending texts and making calls, nowadays you can do almost anything. In fact, it probably gets used a lot for more internet access and information than it is as a communication device! In 2015, mobile phones are more like hand-held, computers, capable of doing most of the things that such machines can.

Because of this, there has been a rise in the popularity of mobile and ‘casual gaming, where people play games that have been specifically designed for use on mobile phones and tablets. This can range from huge hits like Candy Crush and Angry Birds to complicated brain teasers and puzzles. It’s a great way to keep yourself occupied and your brain active during a lull.

Mobile gaming is a great way to play different types of games all from one device, so that if you’re ever stuck for something to do on the way to work you always have a game to fall back on.

The development of mobile phones has led to a thriving industry to indie game and app developers, which includes betting apps like Coral Mobile. Coral has made a successful move from physical betting shops to an online app that can be downloaded for your smart device or tablet.

Apps give you the chance to do everything you want in one place. Coral’s betting app provides you with everything that a betting shop would and much more. The app grants you access to thousands of sporting events, including live horse-racing and live gaming. It makes the process of betting much simpler and much more rewarding.

Coral Mobile has successfully anticipated the boom in mobile gaming and have planned for the next step in their progression as a business. They understood that they would have to take their business into the online world in order to keep succeeding and develop a strong online presence.

Apps often need to set themselves apart from their physical counterparts in some way to draw in new customers, another thing that Coral Mobile has anticipated and integrated into its business plan for online play. For instance, offers daily prices that can only be accessed through the app, giving you the chance for a better deal that you can’t get anywhere else. The app allows you to manage your funds and accounts whilst enjoying exclusive access to gaming titles such as Roulette, Blackjack and Thai Flower.

Mobile apps and online gaming are becoming a more prominent, and it would do other businesses well to follow Coral’s example and begin offering customers a complete and satisfying experience that leads them wanting more. It’s something that all businesses should be incorporating into their business strategy, because the studies have shown that in the next decade, mobile phones will replace laptops and Personal Computers as the preferred method for internet access. Join companies like Coral and get on the broadband bandwagon before you get left in the dust.

Are mobile apps the new high street?

8 06 2015

A UK retail store front

In recent years the media has been awash with stories of some of the most popular high street stores being struck down by the credit crunch. Once popular family favourites such as Woolworths, HMV and Blockbuster have all been given the chop after failing to keep afloat in hardened times. While spiralling debts may be a cause for some of this, it is no secret that advances in modern technology have also proven to be strong competitors to the humble high street store. With more and more of us becoming connected, are we going to say goodbye to the high street as we know it?

In the last decade, mobile apps have become increasingly more prevalent in our everyday lives, with more and more of us depending on them to help us get through seemingly easy and mundane tasks. Interestingly, the rise in app popularity has correlated directly with the economic crisis, with 0.01 billion apps downloaded in 2008, rising to an incredible 85 billion in 2014.

Looking deeper into these statistics, it appears that shopping apps have become one of the biggest growth markets in recent years. An article published by CBS New York in March this year reported that grocery shopping apps had experienced an exponential rise recently, with apps such as Grocery Gadget topping the App Store charts in the shopping category.

It seems there are myriad benefits to shopping online, as food economist Carolyn Dimitri explained: “Plan your whole menu and shopping list in advance, and you can know exactly how much it costs.” Indeed, there is certainly less scope for temptation by shopping online, but other trends are now indicating that it is not just the retail industry which is being taken over by mobile apps.

Look into an apps statistic graph and you’ll see that games are by far the most downloaded type of app, causing the entertainment industry to seriously re-think its strategies and make sure they are going mobile-friendly. This is something that has attracted the attention of the casino industry, which is now branching out with platforms like Euro Palace mobile games, in a bid to regain the declining interest in the industry. It seems then, that more and more industries are going mobile, and with the increased choice, and ability to be connected 24 hours a day, it is of little wonder that high street is losing out to competitors.

In order to survive in this ever-changing climate, it is up to these industries to see how they can integrate mobile apps into their strategy in order to move with the times and embrace the competition.

The ripple effect of online gaming

17 10 2014
Destiny the game

Destiny the Game is a next generation first person shooter set in the future

You can’t turn a corner without hearing about the latest scandal related to online gambling nowadays. Whether it’s the new laws under the Gambling, Licensing and Advertising Act 2014 in the UK or Belgium’s latest attempts to clamp down on online gambling sites, it’s a trend which is attracting much controversy.

Online gaming is an ever-growing industry that has only prospered with the latest advances in technology. A recent report by Digi-Capital’s Global Games Industry Review suggested that the games industry could be worth more than $100 billion within the next three years, with 60 per cent of the industry’s revenue coming from online gaming. With this in mind, there has without a doubt been a ripple effect on many industries across the globe – here are just a few who are feeling the impact.

The smartphone industry

There have been more and more reports as to the cynical view that smartphones may be killing the video game industry. Without a doubt however, the rise of online gaming is both the cause and effect of higher interest in smartphones in the modern era. It was revealed in June 2012 that making calls was now the fifth most-used function of smartphones, while playing games is the third most-used function. Participants in a 2000-strong study also admitted that browsing the internet was the number one most-used function of their mobile phones. Today, many phones are now marketed at gamers rather than those looking to make calls, and with products like the iPhone 6 flying off the shelves, there’s no doubting the effect of online gaming on the smartphone industry.

Online casinos

With more and more sites like cropping up every day, it’s not hard to see the parallels between online gaming and online gambling. The online casino industry has been on the up since its humble beginnings back in 2004, and now it is estimated to be worth around $45 billion worldwide, up from $7 billion in 2004. While sports betting is partly to thank for these huge revenues, the opportunity to play in online casinos has without a doubt helped to make the industry profitable.

Games consoles

Despite the aforementioned claims that smartphones are killing the video games industry, the new generation of consoles has only benefited from online gaming. The top players such as PlayStation and XBox both have their own online play element, such as XBox Live, and indeed this has helped to catapult their sales even more so. While multiplayer gaming may not have been popular in the beginning, modern day games like Call of Duty are making it all the more intriguing to gamers. The trend is now so en vogue that there are games being released which are online only, such as the critically acclaimed Destiny.

Project management program: Why private cloud is a good idea

17 02 2014

The cloud comes in various shapes and forms, and companies may implement any number of cloud-hosted solutions to meet their business needs. An enterprise project management program is one such tool.

According to Canopy – the open cloud company, such a program is crucial for “planning and implementing projects just in time, budget and quality, with a well-structured approach and the required transparency”.

The IT solutions provider highlights six key traits of an effective project management solution. It should: be fast to access and capable of operating across both commercial and international borders; be able to integrate data from other systems, should this be needed; allow personnel to work together, even if they are based in different countries; provide a way to plan, monitor, resource, and optimise costs and time; quickly give an overview of project statuses; and be able to produce reports and analyses.

Especially for companies that operate on a multinational scale, coordination can be one of the greatest challenges to overcome, when it becomes necessary to factor in things like varying market demands, time zones, legislation, languages and cultural differences, to name just a few of the significant hurdles of expanding internationally.

This is where a privately-hosted project management program could really come into its own.

Coordinating a project involving several team members is challenging enough. Put an ocean between these team members and the task of sharing data, information, ideas and expertise becomes a little daunting. However, facilitate this and that is what will ultimately drive performance and operational efficiency.

Having a mainframe computer running project management via an on-site server at HQ based in one particular city, a successful and efficient global project rollout does not make.

By hosting the software in a private cloud, not only will information be more readily available to everyone that needs to access it, but it will also enable the system to harness all of the benefits of the cloud more generally, such as scalability. Naturally, the scope of a project could vary as much as the length of a piece of string, depending on its sophistication and global reach, to name just two of several compounding factors, making scalability absolutely crucial to success.

At the end of the day, the pressure is on. The global financial crisis has crippled many companies and brought serious financial hardship to many more. Failure is not an option. Implementing an effective management solution such as this could be the first step towards safeguarding a company’s operations, ensuring projects run as smoothly as possible and that new and existing business keeps on rolling in. Ultimately, this is what will keep the coffers filled – the lifeblood for any firm, no matter how large or small.

According to research of various employees of large, medium and small enterprises by PM Solutions: “Firms on average manage $200 million (£123.7 million) in projects each year.

“In the course of that year, these organisations will realise that more than a third of their projects – $74 million worth – are at risk of failing.” An effective project management solution can not only help with the recovery of a failing project, but could also help to prevent this from happening in the first place.

It could be said that, for many companies, a privately-hosted project management program is a bit of a no-brainer.

Is Football A Curse?

10 02 2014

The world record for a transfer of a footballer was broken in August. The number? Estimated to be around £85 million. £85 million for a Footballer. It is a ridiculous fee for a footballer and one in which leads us to question when the world is in economic recession that why the growth of Football clubs is not slowing but only growing? Its a strange part of finance separate to all economy but you do have to ask where does this money come from?

Gareth Bale was the subject of that fee transferred between Tottenham Hotspur to Spanish Giants Real Madrid. Real Madrid have been noted in the past as the way in which they finance these deals every year or so is to borrow money from the Banks. They take out several loans from Banks and it is assumed that those loans are repaid through the success of the club or the club manage to pay them back. The problem though is that a very large number of the biggest clubs in Europe take on a lot of debt despite their success.

Real Madrid are one of those clubs. The best performing are the likes of Arsenal and Bayern Munchen in which they don’t often pay over the odds for players (though Bayern broke that in the Summer). Its strange to see the fees paid in Football rise so quickly. Zinedine Zidane was once the most expensive player in Football when he signed for Real Madrid way back in 2001 for around £40 million. That fee lasted for 8 years before Cristiano Ronaldo was transferred also to Real Madrid for £80 million.

Also, its more common to see footballers move for fees in the region of £20 million plus which also points towards the rise of fees paid. Football is arguably one of the most lucrative sectors in finance. Television and media coverage have heaped mass amounts of money on the Sport which since the inception of the Premier League and Sky Sports, football has gone from strength to strength. Depending on the way you view it, football is a curse somewhat with regards to how much money is injected into it. Where the economy is looking strained, football continues to thrive as it has done for the past 20 years.

Banks Still Not Doing Enough For Businesses

21 01 2014

The banks for the most part of the last year have been good at reshaping their focus and making more room to help the smaller businesses that need financial help. There was a positive financial buzz towards the end of the year in which resulted in renewed confidence in the economy. Despite this, MPs have weighed in on the banks telling them that they ‘have not done enough’.

Led by the public accounts committee, MPs said net lending by banks using the Funding for Lending scheme had fallen £2.3bn since June 2012.  The committee added there was little understanding of where overall support was most needed most. The government in their defence said the report did not reflect reality and that credit conditions were improving. ‘Funding for Lending’ is the scheme launched jointly by the Bank of England and the Treasury to boost lending dropping the homeowner help scheme.

Under the scheme, banks and building societies are allowed to borrow money cheaply from the Bank of England-as long as they then loaned that money to individuals and/or businesses. The scheme was recently modified to exclude individuals, as the Bank believed mortgage lending had picked up sufficiently and no longer needed special support.

Despite the MPs complaints, the BoE reported last year that the economy was the fastest growing in Europe and that lending was rising for businesses. It is a good sign that the banks are continuing their support for smaller businesses as now they are allowed to move more freely to do so.

Digital Advertising In The UK.

10 10 2013

Digital Advertisement spending in the UK is on the rise-and quite steeply to boot. According to a report released this week, digital advertising is on track to surpass £6bn this year with advertising budgets rising up by 17.5% over the first 6 months this year to more than £3bn-a record high.

This latest staggering figure equates to £10 per person per month for every UK internet user (in which there are 46.1 million which do so). The rise shows a trend in which will do much to trouble traditionalists that are not willing to embrace the digital values of the internet. Even outside of media consumption, the rise in business profiling and dealings on the internet has risen tremendously. So, with such emphasis and focus on digital advertising in the UK, where does that leave physical sectors, industries and business as we know it?


One of the big game changers through digitalisation is the way in which we socialise. The ways in which we socialise on the social media sites include the ways in which we interact with businesses and do our dealings. Look at the phenomenal success of twitter and linked in which have in no small part added a new dimension to business in social media. Linked In, a B2B network is a central platform of its own merit.

Digital Advertising versus Physical Advertising

With more people using the internet daily to conduct their own searches on the search engines, what does this mean for advertising? The majority of digital advertising still goes into the paid for search engine ads-around £1.8bn to be exact. This notion happens to coincide with the state of the print industry at this moment in time. While print advertising has certainly been a hallmark for businesses for a long time, digital advertising represents a new change in direction for business advertisers in which optimises convenience and accessibility over manufacturing costs.


Digital advertising is certainly as polarising as physical advertising. Digital advertising can enhance the visibility of websites across multiple digital channels. Internet use focuses on visual aspects which will grab and appeal to website users. It is certainly an important platform for website businesses to operate on. From social media to general internet consumption, there is always the chance that a business can appeal directly to someone through the internet.

Stacker & Platform Trucks: The Benefits for Business

6 08 2013

If you work in a warehouse or a workshop, you’re probably all too familiar with the implications of heavy lifting or operating heavy machinery. It’s important to protect your staff from the risks associated with this sort of work, and platform and stacker trucks are ideal for getting the job done safely.

These sorts of stacking and lifting devices can be powered by electricity or used manually in some cases, and are used to lift and move heavy items. There are various benefits to having this sort of equipment in your warehouse, read on to find out more.


Many lifts or stacker trucks are adjustable, so you can change how high the machine lifts goods to, often around 1.6 metres, 2.5 m and 3.5 m, making it useful for loading vans, as well as picking a weight capacity, such as 1,000 kg or 1,200 kg.

The adjustability levels vary depending on the product, and there are different sizes to choose from – some are more suited to heavy duty lifting while others are equipped to deal with smaller, lighter loads.


Heavy lifting can be problematic and requires both special training and all sorts of procedures to ensure workers do not injure themselves, as well as policies in case anything untoward does happen while staff are lifting and moving items. You can remove the risk by investing in stacker trucks or lifts, which means your employees are less at risk of being hurt from lifting, but you will need to make sure they’re properly trained to use the equipment. It’s also vital to ensure the machinery is properly maintained and passes regular checks to ensure it’s in good working order.


Using lifts and stacker trucks can be more time-effective than having employees lift and move goods around a workshop, as they are designed to carry more weight than a person could manage safely. You could find, as a result, that your employees are more productive with their time, as they will only have to load and unload the equipment as opposed to also having to move the goods around item by item.


There are a variety of lifts and stacker trucks to choose from, offering different levels of adjustment and weight-bearing abilities, as well as other features. Some models have wheels to make them easy to move around, and these are usually fitted with special brakes to avoid accidental movement while in use. There are small, lightweight options that are easy to store, and bigger, sturdier alternatives for heavier work. Some lifts and stacker trucks are powered by electric batteries, have detachable handles – which can make them easier to store – adjustable forks, or standard fixed options.

Suitable for all budgets

Regardless of your budget, you’re likely to find a stacker truck or lift that you can afford for your workshop. Often ranging from around several hundred to several thousand pounds, there is scope to invest in this sort of machinery for all sizes of business and budget. A small, lightweight model that is used manually might be ideal for a small business, while a more industrial, heavy-duty version with a greater variety of features and automatic powering could be perfect for use in a large workshop or warehouse, where you need to lift and move heavier items or more goods.

The benefits of internet focusing marketing.

1 08 2013

Business is moving fast towards becoming dominantly virtual. There will come a point in which small businesses within local vicinities need to embrace the virtual platform ruthlessly. It is no doubt of benefit to those that use it cannily. However those that do not use the virtual platform or do not simply understand it can be at a sincere disadvantage. So what are the benefits of putting your business or company on the web?

1. Exposure: The internet is a vast space and platform. More time is spent on the internet than any other collectively in the world. By putting your site onto the web, the potential for exposure can far exceed any projected expectations that business owners may have previously had expected. Even small businesses can gain momentum in local areas by attracting visitors from outside of the small vicinities.

2.  Audience: Closely linked to exposure but not quite the same. The audience in which you are focusing on can be easily more defined and streamlined when on a virtual platform. By using things like google analytics, you can see what viewers type and are interested in relation to your website. It makes for a better way of diagnostics for your target market and a far easier way of defining them.

3. Sponsorship: Sponsorship can be something of a mystery and a complexity on the internet. Those willing to sponsor can appear in smaller numbers than those that would in the real world. Yet, the benefits of doing this digitally can mean for numerous sponsors and tailored ways of doing so on your website. From pop-ups to widgets, it can make the difference and can make extra funds easier to gain.

4. Ease of access: This is undoubtedly why most people use the internet for business. Want to search a business and see its credentials? On the internet, it can be done through a search engine within 10 seconds. This makes it much easier rather than being directed to a small ad in a yellow pages book for example. Also, contact via e-mail is not limited in time (unless the contact is away for example) and can act as a means for more direct access.

Overall the benefits are there to see in making your business more marketable virtually. The difference in approach and defining aspects such as audience, target market are far easier than doing so in reality. Even the smallest of businesses can only benefit from marketing their business digitally.

How to interview sales candidates

25 07 2013

In the current economic climate and with the jobs market in its current state, it is arguably more important than ever that companies have a robust and dependable interview system in place to ensure they recruit the right candidates for the job.

When it comes to sales interviews, those in charge of recruitment will need to make sure that their process will identify not only the right qualifications, credentials and skills, but also the appropriate personal attributes so essential for success in a sales role.

Competency-based interviewing

This technique – one of the most effective for finding the right individuals for a vacancy – allows employers to find out concrete facts and examples about whether or not a candidate has proved themselves to be capable of the role.

Put another way, the questions asked will be more like “Give me an example of when you have…” as opposed to “What would you do if…”.

Those conducting interviews should bear in mind that these don’t need to be limited to positive actions. For example, “Give me an example of when you haven’t completed a project on time and explain to me what happened, why it happened and how you dealt with it?” could tell you a lot more about a candidate than them telling you about something they did well.

A competency-based session will then be combined with psychometric profiling techniques and other bespoke questions – both of which sales recruitment agencies can help you with – leaving those in charge of recruitment reassured that their process has been based on far more than just gut instinct.

Questions about personality

In the sales profession, personality traits such as charm and charisma should be measured on an equal footing with skills and credentials. Therefore, including questions that can find out whether or not a candidate possesses certain personal qualities will be an extremely important component of the process

Psychometric profiling will be an invaluable tool in assessing personality by providing a comprehensive overview of how they match up to vital personality traits in the workplace, such as assertiveness, confidence, social sensitivity and openness to change.

Another way to find out more about a candidate’s personality may be to set a task – such as by giving them three minutes to sell you a certain product or asking them to give a quick presentation about a topic (giving them appropriate time to prepare), as personality will tend to come across in this sort of exercise.

Bear in mind, however, that this part of the process does not include asking avant-garde questions such as “If you were an animal, what would you be and why?” Unless you are trained psychologist, this is unlikely to bring much by way of value.

Illegal questions

Be careful not to ask something in an interview that, based on grounds of discrimination perhaps, you are quite simply not entitled to ask. Nevertheless, there are ways to get around these legal pitfalls.

For example, you are not entitled to ask whether or not a candidate has children or plans to have any – however, you could say “What experience do you have working with ‘x’ age group?” and they may end up volunteering the information.

Similarly, you are not allowed to ask what religious faith – if any – they belong to. However, if you need to know for the purposes of availability, you could simply say “What days are you available to work?” and they may tell you they cannot do so at the weekend for religious reasons – and you will have got the information you need without causing legal trouble for yourself.